5 Reasons Why You Need a Website for Your Startup
Are you a new business owner trying to establish your business and boost sales? Don’t you have a website yet? Do you feel ambiguous and risky to make a website for your startup? Do you also give lame excuses like “building a website is above my budget” or “I do not feel it necessary to have a website” “I cannot manage it at this initial stage”? All these excuses are a hurdle to the boost of your startup. The absence of a website is consuming your time and budget.
You need to pay attention to these stats we have searched for you:
81% of customers research or do hacky before making a purchase decision, and get complete information about the business or service before visiting your place or ordering online. You can also find the ratio of profit of those businesses having a website is more than the enterprises without having a website.
There are many reasons why any business, irrespective of industry, needs a website.
Even if your business is a local area based, we assure you that investing in a website (and local SEO) is of great value.
Are you not convinced yet? Have a look below and explore more indisputable reasons.
5 Reasons why your startup needs a website
Here are some reasons to build a website:
To create your business reliability
The simple thing in today’s modern era is this: your patrons anticipate a website. Six out of ten patrons want businesses to offer online information about their business to save their time, and more than half go straight to the brand’s website for the product information.
According to statistics, 91% of customers visited a store due to online knowledge. Latent customers use their smartphones and tablets to choose the brand and the product. So it is totally against the boost of your business, and you need to build a website for hasty and digital customers. If you do not make a website, customers will not wait for you and divert their direction to another product or service.
According to Trustpilot, over 80% of people believe in online reviews as compared to individual references. So, uploading customer recommendations on your website is an impressive way to astonish latent purchasers. In other words, building a website is a vital feature to create social evidence.
To be more competitive
All your competitors’ most possible have a recognized online grip already. This means they have a trendy-looking website, an energetic existence on appropriate social media platforms (Twitter, Instagram, and also YouTube), and a listing of local business on Google My Business.
If you ponder on it, not building a business website increases questions in the minds of customers. Are you a technological opponent? Does your business is good enough to ignore the significance of having a website? Or are you so lack-of-cash that you can’t meet the expense of a website? All these things you don’t want people to think about your business.
And it is valuable to state again that with all the innumerable varieties they have these days, your regular purchaser is tremendously intolerant. So put, a vast amount of income to your opponents if you don’t have a suitable digital existence.
To influence an influential promotion method
Although conventional marketing methods (TV, print, brochures, hoardings, radio, and so on) are being practiced by renowned brands (like Coca-Cola, Gucci, Samsung), they are not suitable for small and medium-sized enterprises (SMEs). The biggest reason is these methods are expensive to run the campaigns. And apart from being overwhelmingly luxurious, there are numerous main disadvantages of conventional marketing:
- lesser rendezvous rate: Customary marketing is a one-way technique. You can’t involve your potential customers directly.
- Inadequate customization: You can’t engrave your marketing matter, nor can you divide your spectators according to industry or age group.
- Disturbing: People find the advertisements published in newspapers or magazines intriguing, as they buy them for getting information and not for promotion.
- Meager measurement: Measuring the outcomes of your advertising efforts is vital for success in the long-run. You should not discard your energies and invest in the wrong domain. Unfortunately, calculating the outcomes of customary marketing campaigns is quite problematic and often done incorrectly.
However, digital marketing flip-flops all these disadvantages into plus points:
- Exceptionally cost-saving
- Advanced engagement
- Possible for vast ROI
- Capability to efficiently divided spectators
- Analytics for following correct and real-time outcomes
Now, the heart of any digital marketing strategy is a well-maintained, suitable, and operative website. Your website is the ordinal “home” of your business, and it’s the place where you are totally in control of your communication. Regardless of activeness on your social media platforms, nothing can substitute the power of your business website.
To display/trade your products and services
As many consumers turn to Google to search for finding a product or service before going out to shop personally, your business website is the faultless chance to display your products or plan your services in full detail with attractive pictures. You can also upload short video tutorials to change patrons on the fence about selecting you over an opponent.
Moreover, people are spending a handsome amount on e-commerce because of COVID-19 and lack of time every year. According to reports, customers spent $453.46 billion on the website for marketing purchases in 2017. This figure shows the traditional method of marketing has replaced traditional techniques.
To gather data and evaluate responses
In traditional marketing, it is not easy to get the data of customers like email addresses for the chief group or gather a response for development.
But convincing people to type in their email address or leave a response to a quick survey in exchange for a free, valuable supply such as a high-class e-book, circular, or whitepaper is a unique method to get that imperative customer data. And once you have obtained your customer’s email address, you have unlocked an additional digital marketing method: Email marketing.
Have you make up your mind to build a website to boost your startup.
February 19, 2020
July 4, 2018